FAS SUPPRESSED UNLAWFUL USE OF FIFA SYMBOLS
“Bavaria Brewing House” Group and “Agrofirma FAT” had no right to raffle off tickets for FIFA 2018 World Cup
On 17 April 2018, FAS Commission recognized that actions of “Bavaria Brewing House Group” Ltd. and “Agrofirma FAT” Ltd. constituted unfair competition prohibited by the Federal Law “On Protection of Competition” .
The antimonopoly case was opened upon a complaint of the International Federation of Football Associations (FIFA).
As part of their advertising campaign, “Bavaria Brewing House Group” Ltd. and “Agrofirma FAT” Ltd. raffled tickets for FIFA 2018 World Cup final on http://bavaria-qroup.ru and in social media with purchases of beer. They also used trademarks of the International Federation of Football Associations in the promotion campaign and to mark “Bavaria” beer.
FIFA, however, did not enter into contracts with those companies giving them the right to use tickets for the events of FIFA 2018 World Cup in advertising campaigns, draw games and contests. FIFA also did not conclude contacts for use of trademarks owned by the International Federation of Football Associations.
The antimonopoly authority issued an injunction to “Bavaria Brewing House Group” Ltd. and “Agrofirma FAT” Ltd. to stop the violations.
Deputy Head of FAS Andrey Kashevarov commented actions of the defendants: “Most probably, these promotion actions were aimed at creating an impression that the companies are sponsors of the International Federation of Football Associations, or are otherwise involved in FIFA events, which leads to demand redistribution and reduces the profit of the official sponsors of the World Cup”.
The International Federation of Football Associations (FIFA) is the governing body for the world football and the organizer of FIFA 2018 World Cup. FIFA holds the exclusive right for a broad range of trademarks registered in the Russian Federation, including trademarks under No. 600424 Certificate and No. 747778 International Certificate, registered for the goods, class 32 of the International Classification of Goods and Services (beer) and services, classes 35, 41 of the International Classification of Goods and Services (promoting goods, i.e.: providing programmes for customers; ticket selling services; ticketing services for sport competitions, events (entertainment), etc.)