FAS INITIATED CASE AGAINST EVALAR DUE TO VIOLATION OF LEGISLATION ON ADVERTISING
FAS Russia revealed signs of a violation in the advertising of "comarum tincture" medicine on the radio station Vesti FM
As it was established by FAS Russia, the advertiser reports on the positive effect of the medicine and effective relief from pain in the treatment of joints. The advertisement also claims that the medicine is harmless to the stomach and effective due to its natural composition.
In accordance with the legislation, advertising of medicines should not guarantee their positive effect, safety, effectiveness and absence of side effects*. In addition, the law prohibits claiming in advertising that the safety and effectiveness of the advertised object are guaranteed by its natural origin**.
FAS Russia will evaluate the advertising of the medicine for violations of the law. In case of finding fault, Evalar CJSC faces liability in accordance with the Law on Advertising***.
For reference:
* Paragraph 8 of Part 1 of Article 24 of Federal Law No. 38-FZ of March 13, 2006 "On Advertising".
** Paragraph 10 of Part 1 of Article 24 of Federal Law No. 38-FZ of March 13, 2006 "On Advertising".
*** Part 6 of Article 38 of Federal Law No. 38-FZ of March 13, 2006 "On Advertising".