PROJECT “ADVERTISING LITERACY” WAS LAUNCHED IN THE CIS MEMBER STATES

On July 3, 2023, with the assistance of the FAS Russia and under the auspices of the Coordinating Council for Advertising under the ICAP, an information campaign “Advertising Literacy” was launched in the CIS member states. The authorized bodies regulating advertising activities in the States represented in the Council have posted information materials on their official Internet resources and websites. They will be updated regularly as additions are prepared by the member States of the ICAP.

They contain general rules for the creation of advertising materials, including the order of use of the words "best", "first", as well as a list of mandatory requirements for advertising for self-checking advertisers.

This project will help entrepreneurs evaluate their advertising for attractiveness to consumers and compliance with advertising legislation.

The decision to launch an information campaign was made by representatives of the authorized bodies of the CIS member states regulating advertising activities and participants of the advertising market of the CIS member states on May 23, 2023 during an extraordinary Advertising Council.